The Coming of “Onchain” and Sunsetting “Web3”
Stop me if you’ve heard this before, but “we’re still early” when it comes to blockchain technology. While much of the media and social…
Stop me if you’ve heard this before, but “we’re still early” when it comes to blockchain technology. While much of the media and social hype has shifted to (and may already be irritated with) specialized artificial intelligence, blockchain developers and marketers are getting more things right… making the solutions more accessible and the experiences better.
And yet the totality of the Web3 expert community has become akin to a power strip plugged into itself as opposed to a relay and amplifier of power. After 5 years of crypto, NFT, and Web3 lingo, even the most curious and engaged Web3 enthusiast is feeling burned out.
Skepticism is high. Miseducation is rampant. And both have reached the point where the next phase of progress requires separating the technology from the terminology. New, better marketing will be just as important as the tech over the next year. So let’s get back to basics, and reframe the ABCDEs: Audience, Benefits, Communication, Data, Experience.
🅰️ AUDIENCE: The Web3 community needs to stop talking to each other, and talk with others.
🤝 BENEFITS: Companies, brands, products & services must lead with benefits to survive.
🗣️ COMMUNICATION: Time to change what we say and how we say it.
📊 DATA: We need ACTUAL proof that it’s working.
▶️ EXPERIENCE: Improving blockchain programs and marketing will increase adoption.
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