Mark the time: The land grab is over.
Now everyone’s just redecorating. 🏗️ Social still pulls headlines, but the behaviors are the changing. Pinterest pulled in $1.18 billion last quarter, up 18% year over year. Sounds great until you read the next sentence: usage in the US, Canada, and Europe was flat. All the growth came from “Rest of World,” where revenue per user is lowest.
“AI-powered targeting” is carrying the number. The audience isn’t actually expanding.
