A.I.: Overhyped or Game-Changer?
While we’ve been asking this question for a few years now, it was the big question on the minds and lips of attendees this past week at…
While we’ve been asking this question for a few years now, it was the big question on the minds and lips of attendees this past week at CES:
“AI — Overhyped or Game-Changer?”
It’s easy to say, ‘AI is everywhere and taking over.’ It’s just as easy to say, ‘The impact of AI is massively overrated, and the hype cycle is already waning.’
Marketers at CES learned that both things are true: there’s a lot of the unnecessary, but also a lot of the groundbreaking. The applications of this technology for brands are outpacing public adoption. 5 immediate examples:
🚗 Honda is using AI video editing to release cutdown versions of its TV ads for social media channels.
📺 NBCU’s new AI-powered advertising tool combines their first-party data with advertisers’ datasets for targeted audience reach and automates media planning and budgeting across various channels, including linear and streaming.
🎨 Getty Images challenges Dall-e and Midjourney by launching a tool for small businesses, offering commercial-safe, AI-generated visuals from its libraries with copyright assurance and free licensing for legal protection.
🌟 Waymark has created AI platforms for making basic ads, leveraging professional media insights, and ensuring clients retain complete ownership of their creative outputs.
🛒 Instacart’s AI-powered Caper Carts will display personalized ads in Good Food Holdings’ Bristol Farms in California, enhancing shopping experiences and merging online and physical retail under the Connected Stores initiative.
So is AI taking over or just overrated? The truth is in these innovative uses. It’s more than hype; it’s a tool reshaping how we work and live.